If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Youtube. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
Youtube's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
Make custom tabs on your Youtube page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
You should consider hiring someone to handle your Youtube marketing strategy. Youtube has become very competitive recently due to its high rate of use, and because of this it can be hard for an amateur to create a quality page that can stand out. If you do not feel comfortable on Youtube this is probably your best bet.
Connect your Twitter account to your Youtube page. This will help you streamline your posts to both Youtube accounts. When you post on Twitter, your post is also posted simultaneously on your Youtube page as well. This saves you the time and effort of signing onto both sites to make one post.
You don't want to be sharing updates that are not actually related to your own content. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. If you wish to share personal information, do so on your personal Youtube page.
When you get advice about "the best" of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following find more info it. Research your target audience and figure out your own personal "bests".
Youtube is not only for socializing with those who are close to you. You can also use Youtube to reach out and help grow your business. Since there are so many users on this site, why not use that to your advantage. Use the tips shared in this article and you can watch your business grow.